GoHighLevel quiz funnel for an Australian coaching practice
A diagnostic quiz funnel for a high-ticket coaching practice. Visitors take a 12-question assessment that segments them into one of four offer tiers, books straight to a sales-call calendar, and triggers a tier-specific nurture sequence.
What was breaking.
The coach was running a single discovery-call CTA across all traffic. Result: lots of misaligned calls — people not ready, budget-mismatched, or expecting a different service. Sales calls felt like qualification calls, and high-fit prospects sat in the same queue as time-wasters. The coach's calendar was full, but conversion was mediocre because the calendar was full of the wrong people.
How I built it.
- Designed the diagnostic quiz: 12 questions covering current situation, goals, timeline, budget signals and prior coaching experience. Questions written so the answer pattern, not the literal answers, drives segmentation.
- Built scoring logic in GHL that places each respondent into one of four tiers: Hot Fit, Warm, Nurture, Off-Fit.
- Hot Fit and Warm see a calendar booking page right after results. Nurture goes into a 30-day educational sequence. Off-Fit gets a polite "this isn't the right time" email with a self-serve resource.
- Each tier gets a tier-specific email sequence and SMS cadence — same offer, different framing and urgency.
- Built a coach-side dashboard showing each Hot Fit booking with their full quiz answers, so the coach walks into every call already knowing the prospect's situation.
What makes it tick.
- Quiz is fully GHL-native: no third-party quiz tool, no integration drift.
- Stripe-powered deposit on Hot Fit calendar slots — separates serious bookings from window shoppers.
- Re-segmentation: if a Nurture lead engages with 3+ emails, they're auto-promoted to Warm and offered a call.
- Source attribution: every quiz response carries UTM data so marketing knows which channel produces which tier, not just which channel produces leads.
What changed.
Sales-call show-up rate moved from around 55% to 85% (deposit plus better fit). Close rate on calls roughly doubled because off-fit prospects were filtered before reaching the calendar. Coach spent ~40% less time in unqualified calls and could finally raise prices on the upper tier without dropping bookings.
Tools used.
- GoHighLevel (sites, surveys, automations, calendars)
- Stripe
- Twilio
- SendGrid
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