Years building
Projects shipped
Industries served
Systems that replace
manual operations.
Discuss your bottleneck
Custom Internal Tools
Operational systems tailored to how your business actually runs.
- Admin dashboards
- Employee & customer portals
- Role-based systems
- Reporting panels
- Business process tooling
CRM & Workflow Systems
Replace spreadsheets and fragmented processes with centralized workflows.
- Lead pipelines
- Client management
- Task automation
- Follow-up workflows
- CRM customization
Automation & API Integrations
Connect systems and eliminate repetitive manual work.
- Third-party API integrations
- Payment integrations
- Data sync systems
- Automation workflows
- Custom API development
AI-Assisted Business Solutions
Integrate AI into operational workflows where it creates real leverage.
- AI workflow integrations
- Support & admin assistants
- Smart content handling
- Process automation
- AI-enhanced internal utilities
Dashboards & Reporting
Turn raw operational data into usable visibility.
- Analytics dashboards
- Operational reporting
- KPI tracking
- Inventory monitoring
- Real-time insights
Full Stack Web Applications
End-to-end custom web applications built around business requirements.
- Web app architecture
- Backend systems
- Authentication & roles
- Database design
- Responsive interfaces
Platforms & tools I build with.
The platforms I’ve shipped real engagements on — not a list of every tool I’ve ever opened. Most builds combine 3–5 of these.
Automation & Workflow
- GoHighLevel
- Zapier
- n8n
- Make
- Custom Webhooks
AI & Voice
- OpenAI API
- Claude (Anthropic)
- Vapi.ai
- AI Workflows
- Prompt Engineering
Payments & Finance
- Stripe
- QuickBooks Online
- Subscription Billing
- Reconciliation
- Dunning
Field Service & Retail
- Jobber
- JobLogic
- Lightspeed Retail
- Custom POS
- Dispatch Automation
CRM & Communications
- Salesforce
- GoHighLevel CRM
- Twilio
- SendGrid
- Slack
- Custom CRMs
Backend & APIs
- PHP
- JavaScript
- MySQL
- REST APIs
- Webhooks
- Notion / Drive APIs
Operational systems,
shipped & running.
View all work
GoHighLevel + Vapi.ai voice agent for a US med spa.
Funnels, forms, and SMS sequences in GHL, plus a 24/7 Vapi.ai voice agent that qualifies and books inbound calls straight into the calendar.
- GoHighLevel
- Vapi.ai
- Twilio
- Stripe
Stripe + QuickBooks reconciliation for a Canadian SaaS.
Daily reconciliation pipeline replacing a 6-hour-per-week manual export. Subscriptions, refunds, disputes and MRR — all live and idempotent.
- Stripe
- QuickBooks
- n8n
- Slack
Jobber + Zapier dispatch automation for a UK plumbing co.
Booking-to-review automation across Twilio SMS, SendGrid email and Google reviews — all driven off Jobber events. Five-star reviews tripled in 60 days.
- Jobber
- Zapier
- Twilio
- SendGrid
Eight case studies, all real engagements.
View all workEducation & experience.
The path from learning the stack to shipping operational systems for real businesses.
Education
-
BS Information Technology
Riphah International University, FaisalabadFinal-year project work focused on software systems and web applications.
-
Full Stack Web Development
TechnoLangs IT Training InstituteRecognised with the “Emerging Student of Web Development” award.
Experience
-
Full Stack Developer
Rank Genics- Built custom web systems, dashboards and operational tools for client businesses.
- Worked on integrations, backend systems, admin panels and workflow-focused applications.
- Contributed to scalable business systems rather than brochure-style websites.
-
Freelance Developer & Systems Builder
Independent- Delivered CRMs, business tools, admin systems and automation-focused solutions.
- Worked with clients needing integrations, workflow optimisation and operational software.
- Managed projects independently from planning through deployment.
-
Full Stack Developer (Project)
WappexSol- Developed DreamsPOS — a business management and point-of-sale system.
- Built inventory, transaction and operational tooling.
- Designed scalable backend logic and database architecture.
What clients say.
“Real testimonial coming soon — Zaid is collecting fresh quotes from recent clients.”
“Placeholder — to be replaced with a real client quote about a CRM or automation engagement.”
“Placeholder — to be replaced with a real client quote about an internal-tool engagement.”
Got a workflow
bottleneck? Let’s talk.
Book a discovery call
Tell me about your
operational pain.
A short email is enough to start. I usually reply within a working day.